Milano - 10/16/2025 - 10/20/2025

On the way to HOST: Gi.Metal at the Milan show with plenty of new features to celebrate its 40th anniversary.

On the way to HOST: Gi.Metal at the Milan show with plenty of new features to celebrate its 40th anniversary.

 

From 17 to 21 October, Gi.Metal will be present as usual at HOST, the world fair dedicated to catering and hospitality at Fieramilano Rho. For the company, the event is an unmissable opportunity to meet professionals and buyers in the pizza sector, but also to introduce numerous new features.

The main focus of the Gi.Metal stand at HOST will in fact be an important milestone: 40 years of activity, which the company will celebrate in 2026. On this occasion, at HOST the company will reveal two aesthetic changes for a renewed restyling of the peel collection.

The first novelty concerns the head of the Excellence and High Performance lines, to unify the style while still underlining the uniqueness of each peel. Specifically, the professional Carbon, Gold, Evoluzione, Napoli, Azzurra, Woodtech, Napoletana and Gluten Free peels will have a special laser marking, unique for each type of peel. Each one will in fact present the name of the line, the logo of Gi.Metal and the wording Made in Italy. Carbon, Gold, Evoluzione and Azzurra, in particular, will also be engraved with a dedicated payoff.

In this aesthetic restyling operation of the blade, particular attention was given to the Azzurra Line. Its payoff, “La Prima”, is in fact an emotional detail, a real tribute, since Azzurra was the first Gi.Metal perforated peel. Thanks to this innovation, it has become a timeless, instantly recognisable icon and a guarantee of high performance. A perfect peel to use at the start of the journey, but designed to be a timeless ally even for the most expert pizza chefs.

The second novelty concerns the peel handle of the same lines of large and small peels and brushes, and it is partly aesthetic and partly functional. The new handle end features a stylised loop design that evokes its natural function for hanging, creating an immediate and iconic visual impact. The handle profile will thus become more modern, elegant and functional.

The ergonomics of the small peels of the Excellence and High Performance lines are changing, as does the handle end. As a matter of fact, a new element will be added to improve both grip and manoeuvrability, eliminating the need to constantly focus on a precise handhold. An improvement that meets the needs of pizza chefs even more, supporting and simplifying their daily work at any time.

At the Gi.Metal stand at HOST you will therefore be able to see and touch with your own hands all the professional large and small peels that have been restyled and discover other new accessories. It will also be possible to discover the new campaign "The Masters' Choice", designed to enter the future with 40 years of history behind us.

The campaign consists of 6 shots which enhance the company’s professional lines and its satellite brands Amica Line And I-Redbox, telling the story of the people who use Gi.Metal tools every day, making the brand what it is. The renewed catalogue will also be available to anyone who wants to learn about Gi.Metal and its products. In addition to the professional range, the fair will also feature the Linea Amica, with its kits of peels and tools designed for enthusiasts of home-made pizza. And lastly, there will be a space entirely dedicated to I-Redbox: the heated top box with a smart system for delivering hot pizzas like in a pizzeria, and improving business starting from delivery.

I-Redbox has received the prestigious Smart Label award, which recognizes innovation in the hospitality sector and is promoted by HOST – Fiera Milano in collaboration with POLI.design.

At HOST, Gi.Metal will also be the technical sponsor of the European Championship to be held during the event.

Here are the stand coordinates to discover all the Gi.Metal new features and products:

Pav 6P - Stand D11 D19 E12 E20

We look forward to seeing you at HOST!