In 2026 Gi.Metal will reach an important milestone and celebrate 40 years of activity: four decades of work and passion, of listening to and exchanging ideas with pizza makers from around the world, and challenges to improve tradition through innovation. The result? Today Gi.Metal is solidifying its place as the top choice for experts.

On this occasion, the company launches a new advertising campaign: 6 key visuals which shine the spotlight on its professional lines and on its Line Amica and I-Redbox brands, telling the story of the people who use Gi.Metal tools every day, making the trademark what it is. Each peel, in fact, tells a story, as do the pizza chefs who approach their work with passion and dedication. At the same time, each peel is a voice: a different way to experience pizza, with the same respect for its soul.

There is the story made of expert hands, ancient gestures and live fire, like that of Napoli: a peel that is deeply linked to the Neapolitan style of pizza making.

But there is also the story of those who are looking for a practical, lightweight and high-performance tool like the Azzurra Line pizza peel. Suitable to be “The First” and designed to become timeless, the “great classic” Gi.Metal peel inaugurated the successful innovation of the perforated head, to make unloading the flour easier and prevent burning.

And then, there is the story of those who remain inextricably linked to the aesthetics and the warmth of the traditional wood peel, with an eye on quality and uncompromising practicality. That’s how WoodTech Line becomes the perfect synthesis between classicism and progress, a peel with all the efficiency and advantages of aluminium, embellished by the oak effect handle.

Last but not least, there are those who make their way with strength and skill in a difficult and competitive world: nowadays there are many talented female pizza makers determined to remind the world that pizza is not an exclusively male industry. Their story is embodied by Gold Line, the peel that is as proud and bright as those who wield it, highly heat resistant to deliver maximum performance even in very hot ovens.

Talking about pizza also means addressing the world of home delivery. Brave the rain, traffic, and any unforeseen event for one mission: to deliver hot, fresh-baked pizza. I-RedBox is designed to guarantee quality even in the most difficult conditions. Its sole goal is to keep the pizza at the perfect temperature. Because the true pizzeria experience stops at nothing.

And lastly, a story made of precious moments: that of the many families who love making pizza at home and find in the Amica Line all the tools necessary for an exceptional result, even in their own kitchen oven.

But, as always, every milestone is above all a new beginning. Gi.Metal is therefore approaching this important anniversary by also partially renewing its design: an aesthetic restyling which involves all the Excellence and High Performance lines. Each peel will have a special laser marking engraved on the head, unique for each type. A distinctive sign, a precise identity, like an artist's signature on their masterpiece. To top off the news, there is also a new peel handle bottom: elegant, iconic, functional, to complete large and small peels and brushes with a touch of class.

The future, today, has 40 years of history, and “The Masters’ Choice” is not just a payoff, but what Gi.Metal tries to live up to every day. With tools designed to last, to improve the work of professionals, and to bring innovation at the service of tradition. Because pizza changes with the times, but never loses its soul. And even after 40 years, we still have many stories to tell.