The second appointment of the series on getting to know Gi.Metal in ten words is dedicated to connection: both the one with customers and the global one, that allows the company's products to reach every corner of the world.

Every pizza tells a story. And every story starts with a connection.

In the beginning it was a solo journey, for Marco D'Annibale, CEO of Gi.Metal, carrying the company's first peels around the world in his suitcase. Today, this very spirit of discovery has turned into a global network that brings together pizza makers, distributors and pizza lovers from across the globe.

Gi.Metal is not just a brand, but a bridge that unites cultures, traditions and visions of pizza. Participating in major trade fairs and industry events means stimulating direct encounters with pizza makers, listening to their needs, understanding their challenges and offering tailored solutions. Therefore, Gi.Metal's connection with the customer is more empathic than commercial: the aim is not just to sell tools, but to give shape to the dreams of those who make pizza an art.

But the connection does not stop there. Today, through e-commerce, a network of 3000 distributors worldwide, and an omnichannel communication strategy, Gi.Metal is always ready to answer, advise and support anyone who wants to improve their business. Digitalisation makes it possible to cross geographical and cultural boundaries, but without ever losing human contact. And this is precisely what allows Gi.Metal to find solutions capable of promoting pizza anywhere in the world.

Gi.Metal peels and brushes with 2Smart technology embody this philosophy perfectly. The connection between the two handles is not just a technical detail, but a symbol of the union between the functional needs of pizza makers and the concrete benefits of the product. The two-piece construction simplifies transport, reducing the risk of damage, bulk and consumption of cardboard. A simple adaptation that results in an efficient as well as environmentally sustainable system.

Because in the end, the most important connection is the one between those who prepare and those who eat, between those who knead and those who taste, between those who dream and those who make things happen. Gi.Metal is here to make all of this possible.