At HOST, in Milan, Gi.Metal previewed its new campaign marking the company's 40th anniversary in 2026. Four decades of work, innovation and constant interaction with pizza makers around the world to provide concrete solutions to their daily needs.

"La scelta dei maestri - The Masters' Choice" - the name of the campaign - emphasizes, through a number of images, Gi.Metal's professional peels and their features, which are able to meet the demands of various pizza styles with maximum efficiency But the range of peels dedicated to professional pizza makers is not the only star of the campaign.

One of the images is in fact dedicated to the Amica Line, the Gi.Metal brand that speaks to all those who love making pizza at home. And that, no doubt, deserves its own story. With the Amica Line, Gi.Metal's know-how gained over four decades of experience enters directly into the kitchens of all pizza lovers, offering practical, lightweight and high-performance tools. Families and friends who love homemade pizza thus find in the Amica Line all the tools they need to make shared moments par excellence even more special. And the pizza to be shared with everyone? An outstanding result, even in one's own kitchen oven.

The Amica Line represents the other side of the same commitment: to improve the experience of those who make pizza every day, whether they are professional or amateur pizza makers. A tale that fits perfectly into the great story of Gi.Metal, which is ready to celebrate its 40th anniversary by looking to the future with the same spirit it started with: innovating without ever betraying the soul of pizza.