Gi.Metal has launched the Limited Edition project by introducing the first peel in its new series and revolutionising the concept of ‘pizza tools’. In fact, starting on March 22, the first exclusive limited edition peel by Gi.Metal will be available for purchase at https://gimetalusa.com/home
A limited number of pieces were produced, which are worth buying right away.
After the success achieved by the launch on the European market, the Tuscan company, market leader, has decided to focus on the USA, one of the most influential markets in terms of business and with great growth potential.
A limited series, waiting to be discovered...
The Limited Edition project stems from the desire to support pizza makers as they naturally evolve. Gi.Metal is aware of the fact that this profession is changing: in fact, pizza makers now also run their own business, and believe it is very important not only to use innovative and reliable work tools, but also to source quality products that they can include in their menu. Our personal image has become more important than ever, since it allows us to set ourselves apart, making our brand stand out.
Gabriele Lastrucci, Sales Director of Gi.Metal, explains: ‘I like to think of pizza makers as “artists”, driven by a shared passion and yet different from each other, original and unique. We combined quality, innovation and aesthetics, which are our hallmark, with values such as the originality and uniqueness of pizza makers, and it all came naturally.’
‘Be Unique’ is actually the motto behind the project, which will involve releasing several peels in a limited series, with a brand new look and excellent technical performance. Its special laser-cut customised handle is a prime example of the fact that Gi.Metal offers an outstanding level of quality. A name, a principle that guides pizza makers in their job, an inscription for someone special: all these options are offered to customers in order to create a unique and distinctive item.
The logo has been transformed to give the Limited Editions a distinct identity: the ‘swoosh’ are born, becoming the eternal beating heart, for pizza makers around the world and their art.
The CEO of Gi.Metal, Marco D’Annibale, is very proud of the project: ‘At last, I’m fulfilling my dream of offering a tool that is not only useful and of superior quality, but also special and unique. This makes me feel closer to all of you.’
The packaging is special too. It was designed in such a way as to make sure that the customer’s journey ends with the same level of care that was put into the project. The pizza peel case is one of a kind: it fits the product like a glove, protecting it on the outside.
The result is a slow, enjoyable discovery of this one-of-a-kind, inimitable peel.
The ‘Limited Edition #1 - Be Pink’ peel, the first one in the new series, stands for quality, tradition, performance, style, and originality.
It is pink, which is a rather unexpected colour. Symbolising purity and elegance, pink is traditionally associated with women, but has now become a universal colour.
Be Pink stands for courage, expertise and self-will, which are typical traits of those who are making a name for themselves in the wonderful world of pizza, constantly striving for uniqueness and value.
The pizza peel head, which is part of the Evoluzione Line by Gi.Metal, offers excellent technical performance and has a sophisticated design. It is also ideal for high-temperature ovens.
Two rectangular head sizes (13’’ and 14’’) and three handle lengths (23’’, 47’’ and 59’’) will be available, but only a limited number of pieces will be produced.
What are you waiting for? Don’t miss this chance! Click here to buy it now.
A portion of the proceeds generated from the sale of the ‘Limited Edition #1 - Be Pink’ peel will be donated to Action Aid projects aimed at supporting women’s empowerment and protecting women’s rights.
Gi.Metal has been aware of these issues for years and embraces them wholeheartedly by making sure to avoid gender bias and creating a healthy, productive work environment.
From March 28-30, 2023, Gi.Metal will attend the International Pizza Expo in Las Vegas with an important new feature. In fact, the event will be an opportunity to see and touch the special Limited Edition project: the one-of-a-kind Gi.Metal-branded limited edition pizza peel available on the U.S. market starting March 22.
To learn about all the features of the exclusive Limited Edition and other lines of pizza peels and tools during the International Pizza Expo days, the Gi.Metal team is available at booth #1379.
See you there!